Urvashi Kaushal is a passionate Content Specialist and Strategist with a flair for storytelling across beauty, lifestyle, health & wellness, and entertainment. What started as a freelance gig soon turned into a full-blown career she truly love.

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Urvashi kicked off my journey writing for platforms like Pepper Content and Digital Scholar, where she explored the art of content creation and digital storytelling. In March 2023, she landed a full-time consultant role as an SEO Content Writer at Pinkvilla, ghostwriting for their website and contributing to lifestyle and entertainment content.

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A year later, she joined Evolve Media, LLC as a Content Writer and Editor, creating engaging stories for their lifestyle, beauty, and wellness teams. she also supported their content management system (CMS), research, and content strategy by identifying high-performing topics and syndicating them across platforms.

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In 2024, driven by a desire to sharpen her skills and stay ahead in the digital space, she pursued a Diploma in Content Marketing and Strategies. This step deepened her understanding of audience targeting, content optimization, and multi-platform storytelling.

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By April 2025, she stepped into her current role as a Content Specialist at Instantpay, where she get to do what she love daily — building narratives, shaping content ecosystems, and developing strategies that connect brands with their audiences.

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Before venturing into the digital content space, her professional roots were in hospitality. She worked with Hyatt Group of Hotels - Andaz Delhi, catering to domestic and international guests and curating personalized itineraries to enhance their stay. During the pandemic, she transitioned into financial services with Barclays, assisting clients with their daily banking needs.

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When Urvashi is not working on brand stories, she's busy chasing her personal passions — blogging at Tune In With Urvashi, where she talk about beauty finds, wellness tips, lifestyle trends, entertainment picks, and a little bit of everything in between.

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